It’s been a long time coming, but it’s finally here. Welcome to un-banking! We are so proud to present to the community who we are in a new, fun way.
It all started with our new tagline:
Once we knew what we were trying to say, we needed some new designs and fun advertising to go along with the tagline. We hope the latest designs have stopped you in your tracks (literally – we put them on the floors, so hopefully you have stopped to read them).
After all of the fun new printed materials had been made we wanted to go a step further. Something we’ve never done before. It was time for TV!
The creators of our TV commercial said they were happy with the outcome of the ad and called it “un-corporate, un-stuffy, and a little bit unexpected.” Those words just happen to be absolutely perfect words to describe who we are! I just love that they really understood the credit union difference!
If you haven’t had the pleasure of seeing our TV ad yet, take a look here. I’ll just go ahead and say it – it’s unbelievable!
So, now that you’ve seen our new look, here’s my question: When you do your banking business at Northwest Georgia Credit Union, do you feel like you are ‘un-banking’? Leave us a little comment and let us know!
August 17, 2010 at 6:37 pm |
[...] as a tagline that anchors all its marketing materials. But they didn’t stop there. Their entire creative platform is built around “un,” Headlines incorporate just about every “un” word under the sun: [...]
March 25, 2011 at 3:11 am |
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